We’ll always have HOVÅS

Here’s a great example of advertising that not only decorates but also provides comfort for the urban living room: an IKEA ad campaign set in the Paris Metro. Not clear how long it’ll last or how well the sofas will hold up, but I do like the idea—granted, I’ve always been a sucker for sofas in public places.

from “IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?,” posted by Lavina, freshome, 12 March 2010 :: via Coudal Partners